Sustainability is a very hot topic lately. As it should be. And this includes sustainable design. Product and packaging design to be more specific.

Without as doubt, Apple is the leader in innovative ideas. It is about time they pay attention to sustainability. And the environment.

We already know that Apple makes a damn near perfect computer. However, the design of their products and the packaging that they come in. While beautifully designed from a visual standpoint. Have been less than perfect for the environment.

With the goals of using less materials, decreasing packaging size, and increasing energy efficiency. Apple has made a conscious effort to make improvements to their design.

Back in 1998 Apple introduced the first iMac with the following specifications:
15″ monitor
18.3kg of product mass
3.7kg of packaging mass
35W of sleep power consumption
484g of lead

Today, in 2007 the iMac includes the following specifications:
20″ monitor
9.1kg of product mass
2.0kg of packaging mass
2.7W of sleep power consumption
.6g of lead

This is a small step in the right direction. It will be interesting to see what the future holds.

(Image by For Inspiration Only via Flickr, used under a Creative Commons license.)

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