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Pizzicato Five - Rock lyrics
2 Pac - Heartz lyrics
Pizzicato Five - My lyrics
Elliott Smith - Alameda lyrics
OPUS III - Evolution lyrics
Oingo Boingo - Pedestrian lyrics
The Veronicas - Murder lyrics
50 Cent - Outta lyrics
Interpol - A lyrics
2Pac - All lyrics
Please click here to receive our e-newsletter Current.
Current is the e-newsletter delivered to your inbox, focused on keeping you current on issues related to the design industry, what inspires us and why you should care.

CURRENT :: MAY 2007

DESIGN
Defining A Clear Identity
In order to reach a larger healthcare audience, Clear Vision Information Systems (CVIS), a fast-growing, technology-driven provider of medical data, needed an authoritative identity and a well-defined online presence. That’s why they came to Rian Design.
Our objective was to design a solid identity that would set the foundation for all marketing materials, including the website with the overall goal of presenting a professional, trustworthy and informative brand.
We set off to design a logo that truly expressed the brand positioning — “We turn information into data, data into revenue.” The rounded pixels represent the use of technology-driven data while the blue color palette gives an established and professional tone.
Here is what the client has to say:
“Working with Rian Design has been a very positive experience. We had no idea how much was involved in the evolution of a company logo but knew the importance of having a strong visual identity. Rian took us through every step of the process with extreme patience. He is very creative and professional. We truly appreciate his ability to translate our company vision into a logo/identity which is so important for our branding.” - Pam Klugman, Vice President & COO
:: To read more about this project click here ::
NEWS

(2007) The Year of Sustainability
Recently, magazines including Business 2.0, Newsweek, Vanity Fair and even Forbes have featured “green” cover stories. This is an amazing step because it brings the issue of sustainability to a national audience.
Locally, the Los Angeles Chapter of AIGA - The Professional Association for Design recently sponsored their first green event “CO[LA]BORATE: SEEing Green” at CiscoHome in Los Angeles. The focus was on sustainable, environmental and ecological design solutions including eco-friendly papers and soy-based inks, organic foods and home products, and even tips for greening your home and work space.
The event also included three inspirational speakers:
Phil Hamlett, AIGA Center for Sustainable Design
Joy Evans, Mohawk Paper
Cisco Pinedo, CiscoHome
This was a much needed first step for AIGA. I greatly enjoyed this event and will continue to support them in their effort to promote a sustainable design community.
INSPIRATION

The World Needs More GOOD
I currently subscribe to quite a few magazines but there is only one that I sit and read from cover-to-cover when I receive it in my mailbox, GOOD magazine. Basically, GOOD is “media for people who give a damn”. Now in it’s fourth issue, GOOD magazine provides a platform for the ideas, people, and businesses that are driving change in the world.
GOOD magazine is printed on 30% recycled post-consumer fibre, is EcoLogo certified and manufactured using Biogas Energy. In addition, GOOD offsets 100% of the carbon emissions from publishing with clean energy from renewable energy projects with NativeEnergy. What this means is that GOOD saved the equivalent of 150 trees and lowered air emissions by over 20,000 pounds.
Subscribe for one year and 100% of your money goes to help the organization of your choice (click here for a list of organizations). So, to help support their effort you can visit www.goodmagazine.com/subscribe, or Rian Design will offer to pay for your one year subscription. Just be one of the first four people to email the following information to us at hello@riandesign.com:
1. Your first and last name.
2. Your mailing address.
3. The organization of your choice (click here for a list of organizations).
4. One “GOOD” reason why you want a subscription.
Continue is published by Rian Design.
2404 Wilshire Boulevard Penthouse D Los Angeles, California 90057.
For further information, visit us at riandesign.com or call us at 213.382.2883
© 2007 Rian Design. All rights reserved.

CURRENT :: MARCH 2007

DESIGN
From Folksy & Homegrown to Polished & Professional
Is your method of communications polished and professional?
The ALS Association, Greater Los Angeles Chapter came to Rian Design seeking a new direction for their quarterly newsletter The Messenger which is distributed to nearly 25,000 people in the ALS community.
One of the primary goals was to raise the association’s profile in a competitive market for cause-related dollars. After reviewing the situation we began to streamline the entire process. This included a new clean design to increase legibility, richer content, higher quality paper/printing and a more organized method of direct mail. All this for about the same cost as before!
Here is what the client has to say:
“I just want to thank Rian Design for turning around our quarterly newsletter, The Messenger. Thanks to their involvement, our newsletter has gone from a folksy, homegrown look to a polished and professional publication. I am very proud of the new look and am pleased with Rian Design’s professionalism and commitment to the Greater Los Angeles Chapter of The ALS Association, and overall responsiveness.” - Gretchen Lightfoot, Director of Development
Since Rian Design partnered with them, ALSALA has announced a major initiative to serve members and their families: the Center of Excellence at Cedars-Sinai Medical Center. The revamping of The Messenger proved a key component in turning this three-year, multi-million dollar dream into a reality–the best possible ending to a great design story.
:: To read more about this project click here ::
NEWS

Rian Design Joins 1% For The Planet
We understand the importance of social responsibility and are currently involved in working to ensure a better world for us all. As a member of 1% For The Planet we are proud to financially invest at least 1% of our annual revenue to environmental organizations worldwide. If you think this is an important cause, joining is a simple way of investing in our future!
1% For The Planet is an alliance of businesses committed to leveraging their resources to create a healthier planet.
:: www.onepercentfortheplanet.org ::
INSPIRATION

D.I.Y. (Design It Yourself)
Are you unsatisfied with store-bought consumer products such as invitations, stickers, t-shirts and more? Are you seeking something original and unique?
If so, then check out the book D.I.Y. (Design It Yourself), written and designed by the graduate students and faculty at Maryland Institute College of Art. D.I.Y. is the connection between designer’s knowledge and an average person’s vision. The book goes beyond technical tips to show how to use graphic design as a medium for self expression and communication.
The purpose of the book is to make the idea of designing less intimidating by covering basic design techniques like:
1. How to brainstorm to develop your point of view
2. Subject + Audience + Purpose = Voice
3. Going beyond the familiar by taking the time to extend beyond traditional solutions
The book is rich with photos and images, they also rate each project based on cost and difficulty. Here are a few examples of projects:
Books
Invitations
Photo Albums
Housewares
T-Shirts
Websites/Blogs
I personally enjoy designing and making artwork for silk screen applications such as t-shirts and canvas paintings. For me the tips and techniques offered have given me ideas for new projects!
So, if you have always wanted to test your creative boundaries, this is your chance.
:: www.papress.com/designityourself ::
:: To purchase this book click here ::
Continue is published by Rian Design.
2404 Wilshire Boulevard Penthouse D Los Angeles, California 90057.
For further information, visit us at riandesign.com or call us at 213.382.2883
© 2007 Rian Design. All rights reserved.

CURRENT :: JANUARY 2007

DESIGN
DiFatta Graphics Self-Promo Book & Website
Our featured project showcases one of our favorite printing vendors. After developing a strong relationship and seeing our work for over two years they became a client of ours!
DiFatta Graphics is a trusted printer specializing in offset and flexography printing. Their service and production skills are current and impressive however their marketing materials, which had not been updated in over four years, did not properly reflect that.
Realizing that they needed an updated website and a printed self-promo book with a cohesive appearance, DiFatta reached out to Rian Design.
First, the Rian Design team assessed how to best implement a look that would translate both in print and online. Once that was decided we photographed the projects, which ranged from marketing materials, corporate identity packages and labels. With our creative direction, the book displays recent client projects along with DiFatta’s attention to detail. The choice of layout, paper, binding and other printing techniques shows their attention to detail. The website’s clean design gives the site a fresh look and a more user-friendly interface. The site also includes a content management system which allows DiFatta Graphics to update and manage the site themselves.
Here is what the client has to say:
“We needed a design firm that could stay on budget, on time, and meet the specific demands and goals of our marketing strategy. Rian Design did all of this and then some. With creative zest and a forever considerate temperament, Rian Design delivered to us two projects that help us stand out from the competition and gain new business.” - Lee Pfeiffer, Marketing Director
The result is a self promo book that visually works alongside the website, allowing the sales team to pursue new business with confidence.
:: www.difattagraphics.com ::
:: To read more about this project click here ::
NEWS
AIGA UCLA Extension Student Group Portfolio Review Workshop
Rian Heim, Principal & Creative Director of Rian Design, speaks as a panelist at AIGA UCLA Extension Student Group Portfolio Review Workshop on January 20, 2007 in Westwood, California.
INSPIRATION
WorldChanging: A User’s Guide For The 21st Century
This 600 page resource guide is written by forward thinkers who believe that the tools for building a better future are all around us. Worldchanging provides the information, resources, reviews and ideas that offer the tools and inspiration needed to make a difference.
The issues covered in this book are ones that I follow and believe to be very important. WorldChanging serves as a resource to learn the cause and effects of the decisions we make everyday. Each chapter provides new answers to the questions that we should all be asking, such as: How do the decisions that we make in the US affect other countries in the world? Why does buying local goods make sense? How do I make my home and workplace more sustainable? Why is it important to be aware of the products that I buy?
The idea that I see throughout WorldChanging is the importance of design. Design plays a very important role in the decisions we make. One example is with the products that we purchase. So, how do the products that we decide to purchase affect the world around us? As first world consumers, we have the power to communicate what types of products we want to see on the shelves. By purchasing green products we send messages to marketing researchers and CEO’s to demand the design and production of more revolutionary green products. As more and more green products begin to appear on the shelves, the level of environmental awareness grows.
A perfect example of this is a product that we all rely on everyday. Light bulbs. There are basically two options: the compact fluorescent lamp (CFL), also known as a compact fluorescent light bulb or an energy saving light bulb. The CFL fits into a standard light bulb socket or plugs into a small lighting fixture. In comparison to incandescent light bulbs, CFLs have a longer rated life (a CFL lasts about as long as 10 incandescent bulbs) and use less electricity. In fact, CFLs save enough money in electricity costs to make up for their higher initial price within about 500 hours of use. The issue seems to be the initial cost of the CFLs but as you can see in the long run they will save money and the environment. The hope is that more and more people become informed about these facts. As a result, awareness grows and we start consuming smarter.
Whether we realize it or not, “what we buy, what we use, what we keep and throw away, what we waste, and what we save” make us who we are. We have other options and a cleaner, smarter future is possible.
:: www.worldchanging.com ::
:: To purchase this book click here ::
Continue is published by Rian Design.
2404 Wilshire Boulevard Penthouse D Los Angeles, California 90057.
For further information, visit us at riandesign.com or call us at 213.382.2883
© 2007 Rian Design. All rights reserved.

CURRENT :: NOVEMBER 2006

Welcome to the premiere issue of Current, the e-newsletter focused on keeping you current on issues related to the design industry, what inspires us and why you should care.
I have a couple of important announcements that I would like to share with you regarding our NEW company name and NEW creative workspace. Please take a moment to read more about these topics, I would love to hear thoughts about this issue of Current.
Please take note of my new contact information and be sure to check out our new site, www.riandesign.com.
Rian Heim
Principal/Creative Director
phone : 213 361 0082
email : rian.heim(a)riandesign.com
NEW Company Name
pipeline is now : Rian Design
NEW Creative Workspace
…and we have moved our studio to:
2404 Wilshire Boulevard
Penthouse D
Los Angeles, California 90057-3379
NEW Contact Info
studio phone : 213 382 2883
studio email : hello(a)riandesign.com
website : www.riandesign.com
studio hours : Monday-Friday 9am-6pm
Inside Rian Design
Who We Are
At Rian Design, we’re big fans of smart design. You know–the kind of work that’s not only great-looking, but hard-working. Strategic. Focused. We find it makes for better working relationships and happier clients. Because when you know you’re in good hands, it’s a lot easier to relax and enjoy the process.
What We Believe
We believe that design should be both practical and efficient. We listen to the needs of our clients and work together to develop a plan and visual materials to meet the objectives.
Why We Are Unique
We’re able to address new challenges with both speed and grace by keeping our core staff small and pulling together working teams of creative pros as necessary. To that end, Rian Design has cultivated working relationships with an impressive roster of designers, programmers, photographers and other artists.
New Location
Where We Are Now
Our second announcement is the new location of our studio. We have been in need of a new, larger space to work creatively. When we came across a penthouse loft in The American Cement Company building we knew our search was over.
This mid-century modern building provides the ideal work environment for our design studio. The structural beauty of the 225 pre-cast Xs (see photos below) on the facade are not only key to the building’s structural system but also offer a spectacular architectural element.
Working out of a loft on the top floor gives way to an amazing view stretching from beyond the famous Hollywood sign to the skyscrapers of downtown Los Angeles. We welcome you to come visit us and experience our new space with these amazing views.
Please contact us to set an appointment. hello(a)riandesign.com
Inspiration
Never Eat Alone
I recently finished reading a book that I found very inspiring and meaningful: Keith Ferrazzi’s Never Eat Alone: And Other Secrets To Success, One Relationship At A Time.
For me, this book provided a plethora of advice and encouragement about the importance of building and maintaining a quality circle of not only contacts but relationships. The ability of the author to speak through real life experiences really helped me to relate to what he was saying.
One of the chapters deals with a topic that I think we can all relate to, balancing our lives. We are all seeking that perfect balance between our personal and professional lives. The chapter, Balance is B.S., really sums the book up for me. “When it became clear to me that the key to my life was the relationships in it, I found there was no longer a need to compartmentalize work from, say, family or friends.” I think we spend so much time trying to balance our lives, when our perception may be off track. If we always surround ourselves with people that fulfill us, there is no need for balance. I believe this will benefit us both emotionally and financially.
The author covers all of the aspects of building a network of quality relationships both personally and professionally:
* Having the proper mindset about building meaningful relationships
* Developing your contacts by doing your homework and collecting names
* Building and growing your prospective contacts by sharing your passions, following up and connecting with connectors
* Turning your contacts into compatriots
* Building and broadcasting your brand
* The importance of mentors and mentees
* The truth about balancing your life
* Living in the connected age
:: To purchase Never Eat Alone click here ::
Continue is published by Rian Design.
2404 Wilshire Boulevard Penthouse D Los Angeles, California 90057.
For further information, visit us at riandesign.com or call us at 213.382.2883
© 2006 Rian Design. All rights reserved.
