Background
DiFatta Graphics is a trusted printer specializing in offset and flexography printing. Their service and production skills are current and impressive however their marketing materials, which had not been updated in over four years, did not properly reflect that. If the printer was going to reach this new audience, they would need to rethink their presentation.

Design Solution
Rian Design decided to showcase their work by making it the focus of the self promo book and website. First, the Rian Design team assessed how to best implement a look that would translate both in print and online. Once that was decided we photographed the projects, which ranged from marketing materials, corporate identity packages and labels. The self promo book showcases recent client projects while the choice of layout, paper, binding and other printing techniques shows their attention to detail. The website’s clean design gives the site a fresh look and a more user-friendly interface. The site also includes a content management system which allows DiFatta Graphics to update and manage the site themselves.

Results
The result is a self promo book that visually works alongside the website, allowing the sales team to pursue new business with confidence.

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:: www.difattagraphics.com ::